Agency for Cultural Affairs x Yoshimoto Kogyo “Japanese Culture, Here We Come!”

Targeted at young people, from teenagers to 30-year-olds, who actively engage and share content on social media, “Japanese Culture, Here We Come!” is a video project that aims at increasing interest and participation in the Olympic-related Cultural Programs promoted by the Agency for Cultural Affairs. Featuring nine teams of YouTubers and comedians, the videos introduce the different Cultural Programs and various aspects of the Japanese culture in a unique and fresh way and invite users to discover and experience the richness of Japan's heritage.