The Japan Cultural Expo is a nationwide celebration of Japanese arts and culture, designed to appeal to a broad domestic and international audience through a diverse program of content, including exhibitions, performing arts productions, and arts festivals.
Led by the Agency for Cultural Affairs and the Japan Arts Council, it is a collaborative, inter-agency project drawing on the cooperation of numerous public- and private-sector partners. One of the Expo's chief objectives is to attract international visitors to destinations beyond Japan's main urban centers before, during, and after the Tokyo 2020 Olympic and Paralympic Games. Initiatives nationwide leverage the distinctive cultural resources of communities and regions across Japan, including disaster-affected areas.
The Expo was launched in March 2019 and is currently scheduled to run until March 2021 showcasing Japan's 10,000-year artistic and cultural heritage. Content is divided into eight categories spanning subjects such as fine art, cultural treasures, the performing arts, media arts, music, literary arts, food and nature, daily life, design, and fashion. This comprehensive initiative also explores the arts in the context of multiculturalism, the creation of an inclusive society, and recovery from natural disasters.